Page Layout, Project Management, Photography, Print
Role: Creative Director & Project Lead, Visit South Bend Mishawaka
As Creative Director and Project Lead for Visit South Bend Mishawaka’s annual Visitor Guide, I oversaw the publication from concept to print across multiple editions (2016-2022). This multi-month project involved several phases, including advertising coordination, layout prototyping, and final design.
I managed the creative team, maintained project timelines, and served as the main contact with the printer to ensure high-quality production. Each year featured a new theme developed during strategic planning sessions, allowing the design to evolve alongside the city’s story.
In addition to directing the creative vision and designing the full layout, I hired and supervised an intern to assist with ad design. I also contributed photography myself and collaborated with local photographers to capture authentic, engaging visuals that reflected the community.
