Rebrand, Branding Strategy & Visual Identity
Role: Art Director & Project Lead, J2 Marketing
I led the creative direction for Saint Joseph High School’s mascot rebrand, guiding the process from concept to completion over the course of a year. Working closely with faculty, students, and community members, we set out to create a mascot that represented the school’s pride and spirit. After “The Huskies” was selected, my team and I translated the identity into a modern visual system by developing mood boards, exploring sketch concepts, and refining the visual identity into a fresh and enduring design system. The result is a cohesive mascot identity that honors tradition while inspiring new energy across the Saint Joe community.
