Art Direction, Campaign Design, Print, Digital
Role: Art Director, J2 Marketing
To celebrate the seasonal return of Rise’n Roll Bakery’s beloved Apple Cider Donuts, I led the art direction and design for a fall campaign that highlighted the nostalgic flavor and handcrafted quality of the product.
The creative process began with early concept sketches exploring mood, composition, and messaging. Once a campaign direction was selected, I guided the visual development and collaborated with the studio team to capture the supporting photography. These assets became the foundation for the campaign’s cohesive look and feel across print and digital platforms.
As art director and design lead, I oversaw the translation of the approved concept into final deliverables, including signage, digital banners, and social media graphics. Produced through J2 Marketing, the campaign successfully captured the warmth and familiarity of the season while driving excitement around one of Rise’n Roll’s most anticipated fall treats.
