Rebrand, Brand Strategy, Visual Identity
Role: Art Director & Project Lead, J2 Marketing
I led the creative direction for HRP’s visual brand language. The goal was to create a modern, scalable logo that honored the brand’s long-standing reputation for reliability while positioning it for future growth. My approach focused on simplifying the mark to enhance recognition and flexibility across digital and print applications. The updated color palette features a bold blue and white complemented by a vibrant safety green that ties directly to the company’s industry. The result is a refined identity that reflects HRP’s leadership, trust, and innovation within its industry.
