Rebrand, Branding Strategy & Visual Identity
Role: Art Director, Project Management, Designer
I led the creative direction for Okularity’s rebrand, guiding the process from concept to completion. Working closely with employees and board members, it was a collaborative effort with multiple checkpoints to ensure the evolving direction reflected both the company’s mission and personality.
The result is a cohesive identity that stands out in the image rights industry, balancing professionalism with creativity. The icon draws inspiration from the visual language of photography: combining a lens, the front of a camera, and subtle frame corners that echo both a photograph and the hand-framing gesture photographers make when composing a shot. Together, these elements form a distinct and memorable mark that captures Okularity’s focus on precision, clarity, and the protection of visual content.
From early strategy and sketches to the final brand system, the rebrand established a strong visual foundation for future growth and consistency across all applications.
