Rebrand, Brand Strategy, Visual Identity
Role: Art Director & Project Lead, J2 Marketing
I directed the rebrand for Hoosierland Excavating, developing an identity that communicates the company’s innovation, precision, and growth within the directional drilling industry. The design approach centered on creating a bold, versatile system built to perform across a wide range of applications. A modular logo suite and detailed brand standards ensure clarity and consistency in every setting. The result is a strong, contemporary brand that highlights Hoosierland’s expertise and reinforces its reputation as a trusted industry leader.
