Art Direction, Campaign Design, Print, Digital
Role: Art Director, J2 Marketing
This limited-time collaboration between Ben’s Soft Pretzels and Cheetos brought bold flavor and energy to life through a dynamic co-branded campaign featuring the Cheetos and Flamin’ Hot soft pretzels.
I led the art direction and campaign design, beginning with concept sketches that were presented to the Frito-Lay team. The creative direction focused on merging the fun, fiery personality of Cheetos with Ben’s Pretzels’ handcrafted quality, resulting in bright, high-energy artwork that seamlessly blended both brand worlds.
After approval, the sketches were handed off to the studio team, where a 3D animator developed the key renders. The design team then used these assets to create final deliverables across print and digital channels. To extend the excitement beyond the campaign itself, custom T-shirts and branded stickers were produced for Ben’s Pretzels staff and fans, amplifying the sense of fun and collaboration between the two iconic brands.
Art Direction
Final Composition
Art Direction
Final Composition
Art Direction
Final Composition
Final Composition
Art Direction
Art Direction
Final Composition
Art Direction
Final Composition
